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Content Marketing that Moves Inquiries to Customers
When was the last time you shook up the content snow globe? Has your social media content started to feel a bit "meh"? If you are not jazzed up about the topics of your posts, then chances are your followers are not either. It can be easy to get stuck in a content rut if your only ideas for "fun" social media content are hinged on social media holidays like #NationalDonutDay and #NationalHugYourCatDay. And if your blog posts could easily be swapped with another brand's, then chances are you're missing a chance to stand out in front of YOUR ideal customer and make a lasting impression.

In this webinar for senior living communities and home care agencies, and featuring Emily Hay of Hay There Social Media, we'll cover ideas for content that resonate with your target audience. Remember: your target audience members are people and people buy from people they like. People have fears, they like to be happy, they use plain speak and they seek out recommendations from others. In addition to these considerations, your content –including blogs, social media posts and emails— should move prospects closer to the purchase decision. You'll leave this webinar with new ideas, tools and a framework to follow when you are planning your content strategy.

The session is free of charge but space is limited. Register today to save your spot.

Apr 29, 2021 11:00 AM in Pacific Time (US and Canada)

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Speakers

Emily Hay
Founder @Hay There Social Media
With a background in marketing and a sales career in corporate America, Emily Hay paved her own way by using social media as her vehicle back in 2010 when even large companies were just testing the social media waters. Emily and the all-female team at Hay There Social Media pride themselves on authentically connecting clients with their target audiences on social media because they are members of the audience. Some specialties include social media strategy, content creation, community management, online customer service, paid social and social metrics. Emily and her team deliver measurable results for clients and their experience touches the senior living and senior care industry.