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From Complaint to Compliment: How to Respond to Online Consumer Reviews
In this second session of Caring's summer learning series covering online reputation management for senior living and senior care:

We'll detail practical strategies for monitoring and responding to online consumer reviews — and why this matters for your sales and marketing success.

We'll cover:

* How to actively manage your reviews profile(s)

* Do's and Don'ts for responding to consumer reviews, including common mistakes in our industry

* Key principles for well-crafted responses, including how to respond to anonymous reviewers

* Valid ways to get reviews removed, and more!

The session is free of charge but space is limited. Register today to save your spot.

Jul 21, 2022 11:00 AM in Pacific Time (US and Canada)

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Speakers

Denise Graab
Director, Reviews Program & Marketing @Caring.com
Denise Graab is a seasoned marketing communications professional who joined Caring in September 2010. She is among the original experts who launched Caring’s high-integrity consumer reviews program, and has been a manager in the program for over a decade. In 2012, Denise created the industry's first service excellence award based on reviews (Caring Stars), and has had the pleasure of announcing the winners every year since. She shares extensive insights about senior living and senior care reviews online, and prior to joining Caring, Denise also curated thousands of school reviews for an education website. Personally, Denise is an avid reviewer online, with more than 100 published reviews of products, services, and businesses outside of our industry.