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Visual Content in 2021 – Its Importance and How to Execute
We've all heard, "A picture is worth a thousand words." When it comes to social media, a picture, a GIF, a meme, a video is worth TEN thousand words (or more!).

Have you recently thought about the VISUAL content you're sharing on social media or featuring on your directory profile for your community or agency? If you wouldn't consider yourself to be on-trend with visual content, then it's likely your target audiences aren't getting the full picture of your brand — which means you're likely missing out on making connections.

With so many FORMATS of content to focus on from written Facebook posts, to custom blogs, online reviews and more, it can be easy to think of stock images as the only source of "visual content." According to BrainRules, "when people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later." With our attention spans spread so thin these days, visual content can make the difference of whether or not your community or agency is MEMORABLE.

In this Digital Marketing Academy webinar hosted by Caring.com and featuring Emily A. Hay of Hay There Social Media, we're covering why visual content is SO important in 2021 and how to execute formats from photos and videos, to GIFs and social/online profiles. You'll leave this webinar with clear examples, how to execute for your community or agency, and a refreshed perspective on visual content that works for followers, fans, and prospective customers of your senior services business.

May 20, 2021 11:00 AM in Pacific Time (US and Canada)

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Speakers

Emily A. Hay
Founder @Hay There Social Media
With a background in marketing and a sales career in corporate America, Emily A. Hay paved her own way by using social media as her vehicle back in 2010 when even large companies were just testing the social media waters. Emily and the all-female team at Hay There Social Media pride themselves on authentically connecting clients with their target audiences on social media because they are members of the audience. Some specialties include social media strategy, content creation, community management, online customer service, paid social and social metrics. Emily and her team deliver measurable results for clients and their experience touches the senior living and senior care industry.